【製品名(商品名)】
和歌山のキウイフルーツ
【種類】
Actinidia chinensis
【生産地・卸地】
和歌山県紀の川市, 岩出市（JA紀の里, JA和歌山県農協連）
【名前の由来】
The green-fleshed Chinese gooseberry kiwifruit was developed in 1924 by Hayward Wright, a seed producer in Oakland, NZ. It is now the most commonly grown and eaten green-fleshed fruit in the world. In honor of his achievements, it seems that he came to be called by a name bearing his name.
【主な特徴】
The Minami Agricultural Economic Center of the Kinosato Agricultural Cooperative (JA Kinosato) has opened, and on March 1, 2023, a completion ceremony is being held at the Momoyama branch in Momoyamacho Market, Kinokawa City. The center will start construction in June 2022. Located next to the branch, it is a one-story steel frame building with a total floor area of about 800 m2 (about 242 units of land measurement), and it seems that the warehouse, office, and store are integrated. The farming and purchasing offices in the Momoyama and Kishikawa jurisdictions will be integrated, and farming guidance and purchasing operations will be carried out at the new branch of the Minami Agricultural Economic Center as the second farming and purchasing base center. Based on a questionnaire survey of members, the union will proceed with the integration of 10 offices within its jurisdiction, and in 2021, the first phase will be the Naga and Kokawa branches, Kawahara, Nagata, and Ryumon offices to the Toei Agricultural Economic Center. integration. It seems that they are responding to the needs of union members by improving the farming guidance system, opening on Saturdays and Sundays, expanding business hours during busy periods, and increasing the product lineup of stores. In the future, the Iwade and Uchita branches will be integrated as the third stage. Because the Tomobuchi office is far away, it seems that it will continue as it is. Scottish explorer Captain Cook, who landed in Australia in 1770, may have visited New Zealand before reaching Australia. At that time, New Zealand was already inhabited by the indigenous Mario, who were called "Aotearoa". British colonization progressed from early on as a convict colony in Australia, but New Zealand was formally annexed by Britain after a treaty was signed between the British government and the Mario tribe in 1840, and full-scale settlement began. Kiwifruits with high sugar content are ripened in a specially selected orchard from among the kiwi fruits grown in JA Kinosato, and shipped as "Juku-hime". Distribution is from February to March every year. Wakayama Prefecture is the third largest producer of kiwifruit in Japan. The shipping period is from January to early April of the following year. This excellent produce is said to be firm at harvest and to be softened by ripening after harvest. The main variety is "Hayward Kiwifruit". Harvested in mid-November when the fruit is full of flavor, it is stored in a low-temperature storage (2 to 4 degrees Celsius) at JA Ki-no-Sato and then shipped after ripening. Kiwifruit cultivation began in Kinokawa City around 1975, and production has expanded, making Kinokawa City the number one producer of kiwifruit in the prefecture. The Kinosato Agricultural Cooperative, located in a fruit production area, has implemented reforms in its sales business centered on reorganizing fruit sorting fields, unifying brands, unifying sales operations, reviewing staff assignments, and reviewing commission rates. In addition, after an overview of regional agriculture and agricultural cooperatives, the contents of the efforts, the realization process and the results are astonishing. The Kinosato Agricultural Cooperative has jurisdiction over the cities of Kinokawa and Iwade in northern Wakayama Prefecture. The jurisdiction is along the Kinokawa River, and the soil is well-drained, cultivating fruit trees such as peaches and persimmons. According to the Ministry of Agriculture, Forestry and Fisherie's agricultural area classification, 46.2% are urban areas, 23.1% are flatland agricultural areas and intermediate agricultural areas, and 7.7% are mountain agricultural areas. The urban area that is the ground is composed in a well-balanced manner. In the north, it is adjacent to Osaka Prefecture, which is a large consumption area, and taking advantage of the proximity of the production and consumption areas, agricultural cooperatives have developed large farmers markets and direct sales stores. Kinokawa City, Wakayama Prefecture, where the JA is located, is about an hour's drive from Osaka City and about 40 minutes from Kansai International Airport, making it a convenient area for day trips from urban areas. The area has prospered with agriculture as its core industry since ancient times. Among them, fruit cultivation has a variety of items throughout the year. blooms one after another, and from June to the following spring, each one is said to be ready for harvest. Feel and convey the four seasons of Japan throughout the year. It is an area where you can In 2000, the JA Kinosato Farmer's Market "Mekkemon Plaza" was opened. Annual consumption by about 800,000 people. It has grown into one of the largest direct sales stores in Japan, visited by many people. After that, it was positioned not only as a mere sale of agricultural products, but also as an “exchange hub between cities and farming villages” that conveys the “attractiveness of agricultural products, the thoughts of the producers, and the actual state of local agriculture”, and fruits and local agricultural products that can be enjoyed throughout the year. Introduced an experience exchange business with a variety of programs using. The hands-on exchange business, which is based on "Mekkemon Plaza", has increased the number of exchanges since the "Experience Agriculture Subcommittee" was established in 2003, and expanded to 2,137 people annually in 2018. By making farmers the main characters in various experiences, not only does it lead to the cultivation of pride as farmers and love for their hometown, but it also contributes to the improvement of farmer's income through farming experience fees. In addition, when creating experience programs, we not only capture the needs of general consumers and urban residents, but also examine and implement programs in collaboration with various companies, organizations, and educational institutions. As a result, it will not only become a more effective and wide-area initiative, but it will also have a ripple effect such as attracting more attention to the activities and creating new collaborations with different industries due to the public relations power of each. A member registration system called "Agurin Club" has been established for participants in the hands-on exchange, and various hands-on activities are introduced throughout the year, leading to the securing of repeaters, and the creation of fans of the region and agriculture. It seems to be working. We will continue to deepen our cooperation with various companies and organizations and develop urban and rural areas that meet consumer needs. It seems that they will work on expanding their exchange business. Furthermore, in addition to urban residents and consumers, it seems that in the future it will focus on expanding the acceptance of foreign tourists visiting Japan and expanding agricultural exports, mainly to Southeast Asia. The farmer's market "Mekkemon Plaza" is an exchange base between urban and rural areas, and in 2022, an adjacent strawberry picking farm was scheduled to open in order to add more functions. Regional revitalization through exchanges between urban and rural areas and between consumers and producers seems to be a new business model in rural areas. According to the Ministry of Agriculture, Forestry and Fisheries Sixth Industrialization Comprehensive Survey Report (2019), there are 23,440 agricultural product direct sales stores (hereinafter abbreviated as direct sales stores) nationwide, and the sales amount is 1,032.4 billion yen. Seems to have been reported. This amount of sales seems to be the largest among the activities of urban-rural exchange, including tourist farms, farm guest houses, and farm village restaurants. It is said that the number of farmer's markets that we see today began to increase in the 1970s, and in the 1980s, efforts by villages and women's groups increased. It seems that the number of direct sales outlets has increased, the scale has increased, and diversification has progressed. However, recently, between direct sales shops and supermarkets Intensifying competition in the market. It can be said that the activities of direct sales stores have reached maturity. If the competition continues to intensify, it seems possible that the direct sales store may go from maturity to decline. Elderly people and part-time farmers, who make up the majority of farmers who ship directly from farmers, will lose their main shipping destinations, and there are fears that regional agriculture will shrink and the number of farmers will decrease. It seems that many direct sales stores need to develop new and distinctive activities. Here, we will summarize the development of direct sales stores in Wakayama Prefecture to date, Based on the results of a questionnaire survey of the consumers who use direct sales shops and those who ship to direct sales shops, there is a remarkable change in the number of shippers and consumers. In the 1980s and 1990s, Wakayama Prefecture has seen an increase in the number of farmer's group direct sales stores, morning markets, and open-air markets since the 1980s. After that, it seems that the number of direct sales stores that were established at roadside stations and that were supported by municipalities and public corporations in facility development and operation increased until the 1990s. The farmer's market and the morning market, which were started by JA in support of the activities of the producer's and women's groups, seem to have started in the 1980s. The factors behind the increase in the number of farmers' markets in this way are the development of the road transportation network and the It seems that the range of action has expanded due to the increase in Wakayama Prefecture is located close to the major cities of Keihanshin, and it seems that there are many consumers visiting from Keihanshin as well as local consumers. In addition, consumers are becoming more conscious of safety and security, demanding a form of distribution in which they can see their faces, and the aging of producers and the increasing number of side jobs has made it difficult to maintain the production area through traditional market shipments alone. In addition, the production of soybeans and vegetables increased due to the self-sufficiency movement of agricultural products by farmers and the conversion of paddy fields, and there was a demand for sales channels for the surplus parts and processed products. It seems that the market for agricultural products has expanded even in towns and villages due to the progress of mixed living in rural areas and the increase in the ratio of food purchases by farmers. It is one of the leading fruit kingdoms in Japan that can be harvested all year round. “Kinokawa City, Wakayama Prefecture”, Born in 2005 by the merger of five towns in the Kinokawa basin. The city is located in the northern part of Wakayama prefecture. Adjacent to Osaka Prefecture in the north and Wakayama City in the west, it is very convenient for people. The rich natural environment brought about by the clear stream, kinokawa River. Traditional history and culture that has been nurtured over many years.In addition, it has abundant local resources. Goals in five areas: A town where you can live in peace and health; An energetic town to nurture and learn; A town where interaction and liveliness are born; A town that is comfortable and in harmony with the environment; A healthy and independent town ≒ A livable town where people come and go and are full of the blessings of natureーWe are working on town development aiming at these future images. Known for its beautiful nature and abundant agricultural products. The Izumi Mountains in the north and the Kii Mountains in the south. The Kinokawa River, which is also the origin of the city name, flows from east to west between them. Furthermore, the Kishigawa River merges from the south, forming a cityscape that is in harmony with the waterside environment. It also makes the best use of the fertile soil brought about by the warm climate and the Kinokawa River. From that environment, a wide variety of agricultural products such as vegetables and fruits are produced. What is wonderful is that the total amount of agricultural output is the highest in the prefecture. It starts with the Top Brand Arakawa Peach. Hassaku orange, figs, persimmons, kiwifruit, strawberries, etc. are also famous. High quality and high value fruits can be harvested from these seasons. There are many more fulfilling processed products, and they are very popular. Traditional history and culture: Kii-Kokubunji-Temple Historic Site and Kokawa-temple, Tomobuchi shrine, Mifune shrine, etc. These are the local treasures that have been carefully preserved and handed down for generations. Also, Kokawa Festival, which is one of the Kishu three major festivals. The Township festival is revitalizing the region. Dr. Seishu Hanaoka（1760-1835）: Successful breast cancer removal surgery by General anesthesia. I hear that it was the first time in the world during the Edo period. Worshiping world-famous men. Kinokawa City Environmental Conservation Agricultural Group: Promotion aiming at agriculture that reduces the burden on the environment. "Health" that you want to sustain, "Environment" that you want to protect, "Exchange" that you want to collectーTheme. Eating fresh agricultural products from the area is the best way to stay healthy. The slogan "local production for local consumption" : Regional Characteristics of Local Agricultural Products (Vegetables) :（School catering）We are making efforts to deliver Agricultural Products that you can see in the familiar sales floor. Farmers who reduce pesticides and chemical fertilizers based on soil preparation-Environmentally friendly farmer (as recognized by law). Fruit trees such as Mandarin and Peach, and vegetables such as Onion, spinach and sweet corn. It seems that various items are delivered to consumers every year. “Iwade City” : Since ancient times, it has prospered as the commercial and agricultural center of the Naga Region. In recent years, improvement of transportation network to Wakayama City: Road improvement will be planned with the opening of Kansai International Airport: The creation of new residential areas and the expansion of large-scale stores are conspicuous, and urbanization is progressing rapidly. The remnants of the former countryside have completely disappeared, and the local environment has undergone a major transformation. As urbanization progresses and the birthrate declines: Diluting the sense of solidarity and human relationships in the area up to that point: New challenges for the community. etc. Kiyomi Orange: It is a small green tree of rutaceae citrus and is also called Kiyomi orange or Kiyomi tangor. Okitsu Fruit Tree Res. Stn. “Wase Miyagawa Orange” and "Torobita Orange" oranges are crossed and cultivated-1949. Registration number: Tangor Norin No. 1 Registration date: June 29, 1979: Old systematic name, Citrus Okitsu No.21. The cold resistance of the tree is relatively strong. However, if the peel is exposed to low temperatures, there is a risk of cold damage. Therefore, a warm winter area is desirable. The flesh is dark orange, soft and juicy, with an orange scent. Maturity is in mid-March and late varieties. I have introduced various varieties so far, but most of them are born from ‘kiyomi Oranges’. Characteristics of Agriculture in Wakayama Prefecture is located in the southwestern part of the Kii Peninsula, with a total area of 4,725 m2, 93.9 km from east to west, and 105.6 km from north to south. In addition, the Kinokawa. It has the largest flat land in Wakayama Prefecture, and is rich enough to be called the granary of the prefecture. The Shingu River is a large river where the Totsu River and the Kitayama River join and flow into the Pacific Ocean. The Arida, Hidaka, Hioki, Koza, and Ota rivers all have small cities near their mouths, and flat land in their basins. The large number of mountains and well-developed rivers play a major role in determining the structure of agricultural production. Due to the natural conditions such as a warm climate and a mountainous area with many slopes, the main force is fruit tree production, and the ratio of orchard land to the area of cultivated land under management is 63.4%. Looking at the national share of fruit output by item in 2017 (produced agricultural income statistics), oranges are 19.5%, plums 67.5%, persimmons 20.4%, hassaku orange 76.6%, ranked first in the nation. Wakayama Prefecture has a thriving horticultural industry centered on fruit growing. Structure the regional characteristics are conspicuous in Regional Characteristics of Agriculture in Wakayama Prefecture 30 municipalities in the prefecture are divided into 5 agricultural zones, and production areas are formed according to the characteristics of each area (agricultural structure). Kihoku Agricultural Zone includes Wakayama City, Kainan City, Hashimoto City, Kinokawa City, Iwade City, Seagrass County and Ito County; Arida Agricultural Zone covers Arita City and Arita County; Hidaka Agricultural Zone covers Gobo City and Hidaka County", the Kinan agricultural zone is "Tanabe City and Nishimuro County", and the Higashimuro Agricultural Zone is "Shingu City and Higashimuro County". The Kihoku Agricultural Zone is an agricultural zone that stretches along the Kinokawa River. The Kinokawa River Basin, which includes Wakayama City, is the most urbanized area in the prefecture. In terms of fruit production, Satsuma mandarin oranges are thriving in the Shimotsu district of Kainan City, and persimmons are thriving in Kimino Town, Kaiso District.
Kiwifruit is hard when harvested and is softened by ripening after harvest. The main variety is "Hayward Kiwifruit". The fruits are harvested in mid-November when the flavors are on, and at JA Kinosato they are stored in a low-temperature storage (2 to 4 degrees Celsius) and ripened before being shipped. Kiwifruit cultivation in Kinokawa City began around 1975, and production has expanded. Wakayama Prefecture boasts the third largest kiwifruit production in Japan, and Kinokawa City is the most famous production area in the prefecture. The shipping period is usually from January to April.
The kiwifruits grown in JA KinoSato, the village of fruits, are ripened at a specially selected orchard with high sugar content and shipped as "Urehime kiwifruits." The sugar content standard is 13.5 degrees or more, which makes the sweetness stand out.
The fruit character of Kinokawa City is the famous “Kinokawa Purupuru Musume”. Peach, persimmon, strawberry, kiwifruit, fig, and hassaku character, boasting one of the largest production volumes in Japan and the prefecture. The six friendly sisters, who are always playing a role in regional revitalization, are adorable. Kiwifruits are usually harvested in November, but at JA Kinosato, they are stored in a refrigerator immediately after harvesting, and are ripened before shipping so that they reach consumers when they are ready to eat. Kiwis with a sugar content of 12 degrees or more are called "ripe kiwis."
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